In a groundbreaking move that marks a significant shift towards sustainability in the marine industry, Japanese outboard pioneer Tohatsu Corporation and respected marine engine producer Ilmor Marine have announced a strategic partnership. This collaboration is poised to introduce a new line of electric outboard products, blending Tohatsu's rich legacy in marine propulsion with Ilmor's innovative engineering excellence. The initiative kicks off with the launch of a 6kW electric outboard motor with an integrated tilt and trim, centralized gauge-style touchscreen and customizable options in shafts and props.

Tohatsu Electric Outboard

Above: A rendering of a Tohatsu/Ilmor 6kW Electric Outboard. Image created with DALL-E.



 

Forging A New Partnership: Tohatsu and Ilmor Marine


This partnership heralds a monumental milestone, uniting two big players in marine propulsion. Tohatsu, with its inception in 1922, has long been a leader in innovation, precision, and reliability in outboard engine manufacturing. On the other side, Ilmor, established in 1984, boasts an illustrious history of motorsport victories and marine propulsion breakthroughs as well. Since venturing into the marine realm in 2001, Ilmor has powered numerous leading marine brands, including MasterCraft and Formula, with its engines.

A Thrilling Future For Electric Outboards


Tohatsu's president, Isami Hyuga, expressed enthusiasm for the venture, highlighting it as a transformative step for the company. Hyuga emphasized the partnership's goal to launch an electric outboard that not only meets customer expectations but also establishes new industry standards. This initiativ. The line of electric outboards will continue to expand after the initial 6kW motor, reflecting Tohatsu's commitment to innovation and its century-long dedication to excellence

Echoing this sentiment, Ilmor's VP of Marine, Mike Lindberg, celebrated the union as an opportunity to merge shared values of performance, innovation and environmental stewardship. Lindberg underscored the joint ambition to exceed global boaters' expectations, signifying a thrilling future for both companies.

Broader Industry Innovation & Sustainability


The alliance is a significant leap forward in marine propulsion technology, addressing the increasing demand for eco-friendly and efficient boating solutions. Scheduled for release in the US, Canadian, and European markets in 2024, this venture is set to revolutionize the marine industry, offering a glimpse into the future of sustainable boating.

Written by: Ryan McVinney
C. Ryan McVinney is a film director, producer, writer, actor, boat captain, outdoor enthusiast and conservationist. He's currently the host and director of Boat Trader's award-winning Stomping Grounds TV show that explores boating culture across America. McVinney also directs and produces the documentary series Cult Classics and the extreme superyacht show LEGENDS for YachtWorld, as well the popular Factory Fridays video series for boats.com. He is a regular contributor to leading marine industry publications.