Mercury's 2 New Avator Electric Outboards Now Available Globally
The leading outboard builder expands e-propulsion options for boaters globally with two new electric motors catering to larger boats and longer journeys.
September 18, 2024
Mercury Marine, a leader in marine propulsion technology and a division of Brunswick Corporation, has announced the global availability of their two newest electric outboard motors previously announced in June 2024: the Avator™ 75e and 110e. These models join the growing lineup of Mercury’s Avator electric propulsion systems, marking a significant step forward in the company's ongoing commitment to sustainable boating solutions.
The Avator series, which launched in 2023, represents Mercury’s foray into electric propulsion, a sector that has seen rapid growth as boaters seek cleaner, quieter alternatives to traditional gasoline engines. With five models now available—the 7.5e, 20e, 35e, and the new 75e and 110e—Mercury has positioned itself as a major player in the electric outboard market.
Electric Outboards: A Growing Trend in Sustainable Boating
The marine industry has been gradually shifting toward more environmentally friendly propulsion options, and electric outboards have emerged as a key part of this evolution. These motors are ideal for eco-conscious boaters looking to reduce their carbon footprint while enjoying quieter, low-maintenance performance on the water. While electric outboards have been available for some time, the technology has seen significant advancements in recent years, particularly in battery capacity, range, and motor efficiency.
As electric outboard technology continues to evolve, its appeal is broadening. Early models were typically smaller and less powerful, limiting their use to lightweight craft or short, leisurely trips. However, manufacturers like Mercury are pushing the boundaries, offering more powerful electric options that can handle larger boats and longer distances, making electric propulsion an increasingly viable option for a wider range of boating activities.
Mercury's Avator Series: Leading the Charge in E-Propulsion
Mercury Marine’s Avator series stands out for its innovative design and commitment to delivering high-performance electric outboards. Since the launch of the Avator 7.5e, the brand has earned accolades for its cutting-edge technology, including the Avator 20e and 35e, which both received prestigious awards at the Consumer Electronics Show (CES) and in the marine industry.
Above: A Mercury Avator 75e electric outboard motor on the transom of a Mako Pro Skiff 13 CC. Photo by Mercury Marine.
Now, with the introduction of the 75e and 110e models, Mercury is delivering electric outboards that cater to larger boats and longer journeys. The 75e and 110e outboards utilize Mercury’s transverse flux motor technology, which provides instant torque and consistent, efficient power. These models are equipped with the Avator 5400 Power Center, allowing boaters to connect up to four 5400Wh lithium-ion batteries, extending range and runtime. Charging options are flexible, with both a standard 520W charger and an optional 1050W charger that significantly reduces charging time.
Above: A Mercury Avator 110e electric outboard motor on the transom of an aluminum boat. Photo by Mercury Marine.
According to Mercury Marine president John Buelow, the new outboards are part of the company’s broader goal to enable "bigger sustainable adventures on the water."
The Future of Electric Outboards: Opportunities and Challenges
The introduction of higher-powered electric outboards like the Avator 75e and 110e reflects the industry's growing confidence in electric propulsion’s potential. These motors offer several advantages over traditional internal combustion engines, including near-silent operation, reduced emissions, and fewer maintenance requirements due to the absence of complex mechanical parts like fuel systems and exhausts.
However, there are still challenges to widespread adoption. Range and charging infrastructure are two key concerns for many boaters, especially those accustomed to the convenience of refueling at any marina. While battery technology continues to improve, electric motors may not yet be suitable for long-distance cruising or heavy commercial use without careful planning and access to charging facilities.
Who Stands to Benefit from Mercury’s New Electric Outboards?
Mercury’s Avator electric outboards are well-suited for a variety of boating activities and appeal to a wide demographic of boaters. These motors are ideal for smaller recreational vessels like pontoon boats, tenders, and fishing boats, especially in regions where environmental regulations limit the use of gasoline engines, such as in protected waters and lakes.
Eco-conscious boaters will appreciate the reduced emissions and quiet operation of these outboards, which allow for a more peaceful experience on the water, enhancing activities like wildlife watching, fishing, and exploring remote, sensitive ecosystems. The Avator motors also appeal to urban boaters or those with easy access to charging stations, where shorter trips and convenient charging make electric outboards a practical and sustainable choice.
A Balanced Perspective: Pros and Cons of Electric Outboards
Electric outboards like the Avator series offer clear advantages for many boaters, including quiet operation, low maintenance, and environmental benefits. They are a particularly attractive option for those who frequent lakes or protected waters where noise and emissions regulations may be in place. However, the limited range and longer recharge times compared to refueling can be drawbacks for boaters accustomed to long-range cruising or high-speed water sports.
Despite these limitations, electric outboards are becoming a more practical and appealing option, especially as manufacturers like Mercury continue to innovate and expand their offerings.
Conclusion
Mercury Marine’s new Avator 75e and 110e electric outboards represent a significant step forward in the marine industry’s transition to sustainable propulsion systems. With their efficient power delivery, extended range capabilities, and growing appeal to eco-conscious boaters, these new models are set to play a key role in shaping the future of boating. As electric propulsion technology continues to evolve, it’s clear that electric outboards will remain at the forefront of the conversation about sustainable, responsible boating.
For more information on Mercury Marine’s Avator lineup and to explore electric outboard options, visit Mercury Marine’s official site.
