Bayliner Boats Revamps Brand for 2024
Bayliner Boats is revamping their brand for 2024, featuring new designs and a fresh look for their website and logo.
October 23, 2023
Above: Versatile deck space on the Bayliner M19. Photo courtesy of Bayliner
Bayliner Boats, a division of the larger Brunswick Corporation, is making waves with a bold revamp for 2024. Bayliner is set to unveil an exciting new image, complete with logo updates, a fresh website, and an overall brand facelift.
Bayliner has undergone a significant transformation with a fresh "B" logo that encapsulates the sense of being in command on the water. This rebranding extends to their tagline, boat designs, and a more user-friendly website to assist customers in choosing the ideal model.
This brand update is timed perfectly to celebrate Bayliner's impressive 65-year legacy. Benoit Verley, President of Venture Group, shared in a recent press release that “Bayliner has been fulfilling the dreams of first-time boat buyers for six and a half decades. With this redesign, we aim to capture the exhilaration of those unforgettable moments on the water.” This transformation follows Bayliner's recent innovations, including the remarkable debut of the M19 in February 2023, building on the success of the M17 from 2022.
Above: The Bayliner M17 on the water. Photo courtesy of Bayliner.
The M19 represents a notable progression within the Element Series, renowned for its adaptable deck boats. Designed with a focus on simplicity, style, and easy boating experiences, it caters to couples and small families, whether they are new to boating or seasoned enthusiasts. Notable features include an adjustable aft lounge, a convertible portside, enhanced M-Hull stability, increased Mercury power, and a strong emphasis on storage solutions.
Above: The Bayliner T24CC on the water. Photo courtesy of Bayliner.
Bayliner notably has also extended into the wonderful (not to mention exceedingly popular) world of center console fishing with the groundbreaking T24-CC, signaling a pivotal shift in their approach to boat design and production. This latest addition to their Trophy series represents a significant step in the development of their center console boats, offering increased fuel capacity, enhanced storage, better fishing capabilities, and improved comfort for those looking for a well-rounded vessel. Built on a deep V-hull platform, the T24CC has the capacity to carry up to 12 passengers, making it suitable not only for serious anglers but also for families seeking inshore and coastal fishing experiences. It also caters to those who want an enjoyable day on the water with friends and family. Much like other models from Bayliner, the T24CC retains the user-friendly features that customers appreciate.
